Published On: Tue, Sep 24th, 2013

Akshay Kumar starrer BOSS to be released globally by Krian Media

Akshay Kumar Starrer ‘Boss’ has already become the talk of the town with its trailer and its superhit music. Krian Media Ltd who earlier distributed ‘G.I Joe’ India have bagged the International Distribution rights for the Viacom 18 Motion Pictures Akshay Kumar starrer ‘Boss’. The film will be released in over 400 screens worldwide, including Europe, North America, South East Asia and Australia, amongst others. ‘Boss’ is scheduled to release overseas on 16th October 2013.

The release of ‘Boss’ will mark Krian Media’s second significant partnership with Viacom 18, after their ‘G.I Joe’ association. Looking at the potential of international markets, Raj Malik, Vice President, Film Acquisition & Distribution, Krian Media, stated: “It is no secret that with the explosion of India internationally, Indian cinema has also been breaking newer barriers and crossing over to many more international markets. Likewise International cinema has also been increasingly making its presence felt at the Indian Box office and we at Krian Media endeavour to become the ideal channel of choice for both the above.

“In this context, the ‘Boss’ deal is significant to us not just because it is our first acquisition of a mainstream big budget Bollywood movie, but it is also the first movie that we would be distributing globally and not just in the US markets,” Mr. Malik added. Commenting on the association, Neeraj Goswamy, associate vice president, Viacom 18 Motion Pictures, said: “We have had a great experience working with Krian Media Ltd. for ‘G.I. Joe’. Their know-how of latest technology and their vast distribution spread makes them an ideal partner for us and hence we had absolutely no hesitation in aligning with them for the ‘Boss’ release in international markets.”

Apart from ‘Boss’, Krian Media Pvt Ltd has also acquired two Tollywood and two Mollywood films for USA distribution of which it has already released one Malyalam film. Krian also recently acquired A.R. Murugadoss and Fox Star Studios ‘Raja Rani’ for a Pan USA release. Produced by Viacom 18 Motion Pictures, Cape Of Good Films and Ashwin Varde Productions and directed by Anthony D’Souza, Boss is an action comedy starring Akshay Kumar and Aditi Rao Hydari and is slated for a 16 October, 2013 release.

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